# El Toro Digital Consulting

> AdTech, MarTech, and AI operations consultancy founded by Chad Bull in 2021. 18+ years of agency production experience fixing broken attribution, automating manual workflows, and shipping AI tools that get used.

## Key Pages

- [Home](https://eltorodc.com/)
- [About](https://eltorodc.com/#about)
- [Services](https://eltorodc.com/#services)
- [Selected Work](https://eltorodc.com/#work)
- [Contact](https://eltorodc.com/#contact)
- [AI Ops Audit Tool](https://eltorodc.com/ai-audit)
- [Client Work Portfolio](https://eltorodc.com/client-work)
- [Lab — Interactive Demos](https://eltorodc.com/lab)

## Services

### Attribution Recovery Sprint
Fixed-scope engagement (1-2 weeks). Full server-side GTM setup (Cloud Run or Stape), Meta Conversions API (CAPI) integration, Google Enhanced Conversions, BigQuery event pipe for clean attribution data, and QA validation across all event paths. Designed for DTC and mid-market brands losing 30%+ of conversion data to iOS restrictions, ITP, and ad blockers.

### Fractional AdOps & Production
Monthly retainer (ongoing, 10-15 hours/week). Fractional Lead Technical Director / AdOps contractor. DCO pipeline architecture, ad variant automation, custom dataLayer builds for complex tracking, and QA automation for high-volume creative production. Designed for mid-sized agencies that need a senior technical lead without hiring full-time.

### 14-Day AI Ops Audit & Prototype
Fixed-scope engagement (14 days). Full workflow audit across teams, top 3 manual bottlenecks identified and ranked by ROI, 1 working Python/LLM internal tool or script shipped, 90-day roadmap with vendor recommendations, and knowledge transfer for team maintenance. Designed for non-technical businesses that want AI efficiency but need help cutting through the hype.

### Web Production & Development
Project or retainer (1-4 weeks). Marketing sites, landing pages, and web apps in React, TypeScript, and Tailwind. CMS integration and content pipelines for non-technical teams. Core Web Vitals optimization (Lighthouse 90+). Server-side tracking baked in from day one. Deployment to Vercel, Cloud Run, or your host of choice.

Pricing is provided privately after a discovery call. No public rates.

## Capabilities

- **Web Development**: Marketing sites, web apps, internal tools. React, TypeScript, GSAP, Supabase.
- **Analytics & MarTech**: Server-side GTM, GA4, BigQuery, attribution modeling, paid search strategy.
- **AI Strategy & Tools**: Python scripts, LLM integrations, RAG systems, internal tools.

## AI Expertise

Three-phase approach: Understand (explaining AI in plain language), Automate (fitting AI into existing workflows), Build (custom AI apps and internal tools).

Models and tools: OpenAI (GPT-4o), Claude, Gemini, Ollama (local LLMs), Python, RAG + APIs.

## Languages & Technologies

- **Languages**: JavaScript, TypeScript, Python, SQL, HTML/CSS, PHP, Shell/Bash
- **Frameworks & Libraries**: React, GSAP, Tailwind CSS, Node.js, Deno, Vite, D3.js
- **Analytics & MarTech**: Server-Side GTM, GA4, BigQuery, dataLayer, DCO, Meta CAPI, Enhanced Conversions, Termly, CMP
- **AI & Automation**: OpenAI, Claude, Gemini, Ollama, RAG, Python Automation
- **Cloud & Infrastructure**: Google Cloud Run, Docker, Vercel, Supabase, PostgreSQL
- **AdTech & Production**: Campaign Trafficking, QA Automation, Ad Variant Automation, Paid Search, Display

## Certifications

- AWS Certified Cloud Practitioner
- Google Analytics Individual Qualification (Google Analytics IQ)
- Google Ads Display Certification

## Selected Work

- [AdOps Delivery Pipeline](https://eltorodc.com/#work): 250K+ digital ads shipped across display, paid search, and social.
- [Server-Side GTM Migration](https://eltorodc.com/#work): Recovered 35% of lost conversions via server-side tracking.
- [AI-Powered QC Automation](https://eltorodc.com/#work): Cut production time 40-60% with Python + LLM internal app.
- [GA4 + BigQuery Analytics Stack](https://eltorodc.com/#work): Unified attribution with live dashboards and SQL-queryable raw events.
- [AI Workflow Audit](https://eltorodc.com/#work): Identified 10-15 automation opportunities saving 1,400+ hours/year.

## Contact

- Email: [hello@eltorodc.com](mailto:hello@eltorodc.com)
- Calendar: [calendly.com/eltorodc](https://calendly.com/eltorodc)
- LinkedIn: [linkedin.com/in/chadbull](https://www.linkedin.com/in/chadbull)
- Based in the US, working with clients everywhere.